• Data analysts start by consulting with teammates and stakeholders to define the objectives of a data analysis project. • With the informational goals set, they gather and combine data which might come from a range of sources – both internal and external. • They then clean, manipulate and reorganise data, removing any outdated or unrelated data and getting ready for analysis. • Now it’s time for an analyst to live up to their title, as they spot trends and patterns that can be translated into actionable insights. • Finally, they present their insights in a clear and convincing way to inform decision making.