A startup consultant evaluates your company’s business plan and offers guidance on how to manage and execute resources and navigate potential threats and liabilities. A business startup consultant’s tasks typically include: • Providing an independent and educated perspective on your business idea. • Assessing your company’s capabilities for possible opportunities and gaps in growing your business. • Mapping out a realistic budget for building and launching your product or service. • Performing in-depth market research about your competition, target audience and marketing strategy. • Defining the right scope of a minimum viable product. • Assisting with plans to solidify the offering of products, services or solutions, such as planning marketing activities, creating a brand identity, determining how to reach potential customers and defining a path to business expansion. • Setting up management framework, including cash-flow management, HR policies, vendor management and other internal factors. • Mentoring and training your team in different areas, such as sales, customer service and marketing, to speed up business processes and help your company achieve its goals.